During my capstone course, my team developed an entire campaign for Chesapeake Energy Arena. Our campaign’s theme was connectivity between Chesapeake Energy Arena and its target audience. Please view the PDF to see the completed campaign.
In my advanced PR writing class, students were tasked with revamping the School of Media & Strategic Communications (SMSC) website. For this project, I interviewed three SMSC alumnae and an SMSC student. Please click on the pictures to read the spotlights.
For my social media class, I created a social media plan for the company Easy Fit. Please click on the photo to read my full plan.
In my advertising media and markets group, I was the media director. Here is my group’s advertising media plan for Chicago Chevrolet. Please note this is not a real company.
To the left is a quantitative research report over Oklahoma State University’s College of Arts & Sciences. For this report, my team conducted a focus group and sent out a survey via Survey Monkey to gain insight on our target audience. After analyzing our findings, we wrote this report for the College of Arts & Sciences. Based on this report and other teams’ findings, the college has since rebranded itself to better engage audiences.
Personal Code of Ethics